Sep 022008
 

Scooby-Doo Where Are You! premiered on September 13, 1969 at 10:30 a.m., a mere two weeks after I premiered… er… was born, and we’ve had an affinity ever since.  When I was a kid, adults would ask me what I wanted to be when I grew up.  I always answered: Scooby-Doo!  Thirty-nine years later, Scooby is still solving mysteries with ihs friends and I’m still trying to become him. FutureResume.com is my last chance. They’re holding a dream job contest and the lucky winner gets to live their dream job for a day. I really think I have a chance, too! But I need your help.

Watch the video below and then pop over to the official dream job site and vote for me to get my dream job as Scooby-Doo. Then share the video wherever you can (MySpace, Facebook, Friendster, your blog, etc) and ask your friends to vote for me as well. But I’m a late entrant and there’s only a few days left in the contest, so please help with this big final push.  Together we can help make my last dream a reality!

Apr 102008
 

Most webmasters and online entrepreneurs are already familiar with CafePress.com which allows users to create custom t-shirts, coffee mugs, and more using the print on demand business model. Essentially, with print on demand there is no need to preorder inventory. You simply upload your images and advertise you CafePress.com store. When someone orders something CafePress creates the item, ships it off to the customer and credits the seller’s account with a portion of the proceeds. CafePress is largely a love-em or hate-em company on the ‘net and I have to admit I’ve been in both camps at various times.
Join the global making network
Now a new company as expanded the print on demand concept to cover manufacture of just about anything! Ponoko allows anyone with internet access to design jewelry, furniture, two and three-dimensional artworks and more following a similar model. Essentially the deisgner creates sketches of their product on their computer, uploads it to Ponoko, and chooses materials. That’s all there is to it. They can then advertise their products through Ponoko, on their own websites, or even out in the “real world”.  When a customer wants to purchase an item the order is placed through Ponoko who creates the pieces following the designer’s plans, ships it off to the customer and pays the designer.

This is the technology that many of us have seen coming for years.  In fact, it brings us one step closer to Star Trek style replicators!  Whether you’re looking to create custom items for personal use or start a new business without the expense of a manufacturing plant or carrying inventory, then Ponoko is worth a look.  It’s certainly opening a whole slew of new business opportunities to the small and micro businessperson.

Jan 302008
 

One of the money making opportunities I’ve been intending to explore for sometime is the controversial world of scalping reselling concert and event tickets. When I was homeless in the 90s one of the ways I’d earn money was to sit on line for ticket resellers in order to help them get around the 4 tickets per person limit for big events. I was sleeping on sidewalks anyway, so why not do so somewhere I was not going to get hassled by the police and make a few bucks at the same time. Now that I’ve finally got a stable living environment for the first time since childhood I wanted to give the game a shot from the other end. So, when I was asked by a ticket broker to advertise Manny Pacquiao vs Juan Manuel Marquez tickets back in December I figured it was time to try my hand as well.

Tickets to this fight hadn’t even gone on sale yet and I had just received a rather large paycheck, so the timing seemed perfect. The reseller I was advertising for was listing tickets at roughly three times their face value. Thus, a few days later I found myself refreshing Ticketmaster.com on the hunt for tickets to a boxing match (of all things) that I had neither desire nor intention of attending. I ended up buying two pretty good seats (Section 108, Row M, Seats 11&12) at $400 each. Add in convenience charge, order processing and shipping costs and my total outlay was $870.10 But the reseller who had hired me was offering these very tickets at $1,000 each, so I figured I was pretty safe.

The plan was to hold on to the tickets until late February and then see what I could get for them. Then two things happened – 1) I got really nervous about tying up roughly a third of my monthly paycheck, and 2) eBay had a free listing day. So I threw the tickets up for auction. Only to see them languish without a single bid for 10 solid days. My opening bid was $900.00 which wouldn’t even cover my cost of the tickets and eBay fees combined. Due to the risk involved with PayPal and the amount of money involved I wasn’t willing to accept online payment, but insisted on a bank cashiers check. This clearly ruffled some feathers based on the questions I received during the auction, but I was also the only one selling seats of this quality at the time. When the auction closed without a single bid I was even more nervous about my investment. After all, I know almost nothing about boxing and it turns out the event had yet to sell out at Ticketmaster. Tickets located right next to mine were still available at face value. Yikes! I’d clearly made a huge mistake, but at least I still had a few months for the event to sell out and the secondary market prices to rise.

The evening after the auction closed I received an email from someone who had contacted me while the listing was live. Her dog had a medical emergency and she had missed the opportunity to bid. Could she buy the tickets still? Well, of course she could, but she was very unwilling to get a cashiers check and insisted on using PayPal, which I steadfastly refused to do. After more than 2 dozen emails (during which I became convinced she was trying to scam me out of my tickets) we finally settled on a method of payment that I felt reasonably secure with – she would do an instant transfer from her bank account to my personal PayPal account with the payment being marked as for a “Service”. This meant there was no way she could file a Credit Card Chargeback and PayPal (supposedly) won’t issue refunds for service payments. Boom – $900 into my PayPal account.

Heading off to the post office I spent another $14.91 on sending her the tickets via Registered Mail. This put my total costs at $885.01 and my total revenue at $900.00 leaving me an exciting profit of $14.99. Definetly not worth the heartache and stress I underwent having that money tied up as long as I did. However, I did learn a few things-

  1. Never count on an event you know little about selling out. If you’re interested in Pacquiao tickets, Ticketmaster STILL has seats available at face value (and better than the ones I had)!
  2. Never buy tickets to an event you’re not interested in attending.
  3. Never invest more than you’re willing to lose.

Okay, I knew the last one already, but ignored it because this seemed like such a sure thing. As of today eBay has had more than a dozen listings for these tickets. Only 1 pair has sold and it was for worse seats and FAR less money. It turns out I got REALLY lucky that this woman knew less about boxing than I did and was looking for the perfect wedding gift for her fiance. Otherwise I would have been royally screwed.

Jan 022008
 

At the auction we attended yesterday it didn’t take Z long to ask the most salient economics question I had hoped she would ask: “Where do the auctioneers get all this stuff so cheap that they can sell it for so little?” The answer, of course, is businesses that are selling off their surplus assets. Manufacturers order extra materials that get “lost” in warehouses, companies buy supplies that end up going unused, and businesses replace items before their full life has been used. All of these products end up sitting around, tieing up available cash in unproductive ways. All this stuff also takes up real estate that costs money and has to be protected or moved around by employees which are the largest expense in any business.

As usual we searched the web for examples of, and solutions to, the problem of surplus assets. One of the solution sites we came up with was the Logistics management company Surplus Capital Management Group. Their SAMS™ is an enterprise wide, web-based application which is accessed from a secure web site. SAMS™ is unique in that not only can you see just what stuff your company owns, and where you’re storing it, but you can sell, reinvest, donate or salvage your surplus assets right from your web browser.

Dec 262007
 

Yeah, yeah, I know “if you’re not the lead dog, blah blah blah”. But you can’t just start out at the head of the pack. You’ll need some advice, training and guidance along the way. Although I’ve been posting a fair amount about different direct marketing services of late I haven’t really gone into the details of how to handle a successful direct marketing campaign. there’s one very good reason for that: I’m still learning myself. And one of the sites I’ve used for sales leads has recently posted a Top 10 Ways to Boost Direct Marketing Results that is a must read. So head on over to The Lead Dogs and read it yourself!