It’s not exactly news that I’ve been far from happy with Izea, PayPerPost and SocialSpark for some time now. I actually abandoned writing for them for about two months, but have returned as they’re still one of the most consistent money makers available to me on the web. Unfortunately, things have only gotten worse over at Izea.
The last time I wrote about PPP was back in August related to Izea’s love of PageRank and how they’ve further embraced it instead of abandoning it as they had promised when Google attacked the bulk of their bloggers. It seems good old Ted Murphy has decided that PayPerPost’s original critics were right and it really is all about selling PageRank and text links and actually has nothing to do with quality bloggers writing thoughtful and detailed reviews about products and services. Why would I say this? Well, according to Carri Bright (Izea’s Communications Diva)–
The good news, though is that as of tomorrow (12.11.08), Tack Rating is no longer going to be a segmentation factor for Opps in PPP. So, while you may still receive a ban (deserved or otherwise) this will no longer affect your ability to take Opps from OTHER advertisers or lower your Tack score.
If you’re unfamiliar with PPPs workings, a ‘tack’ is the rating system advertiser’s have to give feedback on how well the blogger performed their duty when taking the advertiser’s opp (opportunity / sponsored post). Up until now, advertiser’s have been able to require a minimum average tack rating before a blogger could take one of their opps. This system allowed better blogs to (theoretically) rise to the top as an advertiser could require a 4 or 5 tack rating, leaving out all of those who previous advertisers have rated one or two tacks for poor English skills, outright lies, or rule bending.
The system was far from perfect, but was at least based on advertiser input and not the conflicted interest of PPP’s “reviewers” who (according to this ongoing thread) don’t seem very interested in disqualifying low quality blogs or even outright frauds and cheats. In the past advertisers could allow even the one tack rated sploggers take their opps of they so chose, but now every PPP advertiser is required to let anyone and everyone who manages to game the (seriously broken) PageRank and RealRank systems get paid for linking to their website despite the quality of their writing or ability to follow simple instructions.