Welcome to the very first edition of Social Saturday here at Philaahzophy. This semi-regular serious will appear whenever I have some new discovery, ide, or news to share about the world of social bookmarking sites: StumbleUpon, Digg, Reddit, etc.
By far, the most common complaint I see about social bookmarking site StumbleUpon is that the traffic “doesn’t convert”. In this case, “convert” means that the visitors don’t buy the product being advertised and/or click through any of the ads on the page, thus generating revenue for the blogger or webmaster.
I’ve been concentrating on becoming a better member of the StumbleUpon community, learning more about how the service works, and closely watching its effect on my blogs for the last six weeks or so. I’m certainly not going to claim any sort of “expert” status, but one thing has been made very clear to me – StumbleUpon traffic does convert.
Unfortunately, “convert” for me means “click on my Adsense ads” and Google won’t permit its publishers to share specific numbers. So, instead of being able to share screenshots y’all are just going to have to trust me on this one.
As I’ve mentioned before, during the first two weeks of September (county fair season in the United States) my Carnival Midway Games Revealed (Part Two) post was receiving 50-100 hits a day coming from StumbleUpon. That actually climbed as high as 500 visitors a day before finally petering off to the “normal” 10-20 visits a day. The SU traffic to that post alone was quadrupling my daily unique visitor account. During those same two weeks, my Google Adsense revenue frmo Philaahzophy tripled, without a single change in anything I was doing with Adsense. In fact, by the 12th of September I had set my all time record for a full month’s Adsense earning.
Now, you could certainly think that I’m making this all up for some reason. You might also think that it’s just a coincidence. But I know that I had a steady $x.xx per day earnings for weeks before that post got hot on StumbleUpon, and that my earnings since the SU traffic dissapated matches the pattern before hand. If it was coincidence it was the darnedest thing I ever saw. The only different about Philaahzophy during that time was the amount of traffic coming from StumbleUpon and going to that single post. So, if it wasn’t Stumblers checking out those Adsense ads, then who was it?