Aug 112008
 

Ted Murphy, founder and CEO of IZEA (parent company of paid blogging companies PayPerPost and SocialSpark) despises Google PageRank so much that his company created a competing website metric system called RealRank.  But I’ll allow him to speak for himself…

From a PayPerPost Community Blog post dated November 17, 2007-

Once again Google has proved that PR has little to do with blog traffic, influence or relevance and everything to defending their monopolistic stranglehold on search and online advertising.

[…]

What does this mean for Advertisers?
If you are still using PR as your measure for influence you will be missing out on a lot a great blogs and bloggers. While the general population has maintained their ranking some of our better bloggers have been hit by Google. You may want to consider using Tacks and Alexa instead of PR for future campaigns until we implement RealRank.

[…]

We know that Google PR does not reflect your actual traffic…

From the IZEARanks.com FAQ

PageRank is not based on real traffic, but on what Google perceives as the quality of a website as determined by a link rating algorithm and some cloudy rules. The arbitrary and unpredictable nature of this ranking system has left both bloggers and advertisers longing for accurate statistical measure.

In an IZEA Town Hall Meeting on January 24, 2008-

I can promise you that PR will disappear in the future. Timing depends on how fast we wrap SocialSpark, but we will be removing PR from PPP in favor of other data.

There were many, many more disparaging remarks made about PR by IZEA staffers, but I think you get the point.  As far as IZEA is concerned, PageRank is an essentially useless metric, the only reason they haven’t gotten rid of it yet is because some of their advertisers demand it, and it will be going the way of the horse and buggy as soon as possible.

So, then can someone explain this screenshot to me?

That’s an opportunity at PayPerPost, created by IZEA to advertise PayPerPost, and it is only available to bloggers with a PageRank of 1 or higher, regardless of the website’s RealRank.  If RealRank is so much better than PageRank and IZEA is looking to remove the option to segment blogs by PR, then why are they using it as the only qualifier in their own opps?

  2 Responses to “Ted Murphy and IZEA Still Love Google PageRank”

  1. I am with you. I don’t understand it. If I were an advertiser I would want the site doing my opportunity to be ranked because most people use Google to search. If the page is ranked by Google it will be on the list of blogs that show up in a search. The blog has to be ranked for that to happen.

    Regardless of Ted’s dillusional idea about ranking, the fact is that Google owns the PR business. Good luck getting advertisers to buy into the idea the PR means nothing. Geeze!

    Shelly M.
    The Mom With Brownies

    Shelly Ms last blog post..DO YOU HAVE "AB BLOOD" WITH AN IgA (immunoglobulin) DEFICIENCY: IF SO, YOU CAN SAVE A LITTLE BOY!!

  2. Hi Shelly!

    Actually, many, many sites that don’t have a PageRank are indexed in Google – this one for example 🙂 I show up in all kinds of search results. Not very HIGH usually, but I’m there. For example, Google “Applied Anarchy” and I’ll pop right up – of course, that’s neither a competitive or marketable keyword, but it does show that you can make the first page even without PR.

    That said, I completely understand why advertisers desire PR. I even understand why IZEA is insisting on PR. I just hate the hypocrisy that Ted and Co. demonstrate on a regular basis while shouting about how they’re championing “the little guy”.

  3. […] last time I wrote about PPP was back in August related to Izea’s love of PageRank and how they’ve further embraced it instead of abandoning it as they had promised when Google […]

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