Ted Murphy, founder and CEO of IZEA (parent company of paid blogging companies PayPerPost and SocialSpark) despises Google PageRank so much that his company created a competing website metric system called RealRank. But I’ll allow him to speak for himself…
From a PayPerPost Community Blog post dated November 17, 2007-
Once again Google has proved that PR has little to do with blog traffic, influence or relevance and everything to defending their monopolistic stranglehold on search and online advertising.
What does this mean for Advertisers?
If you are still using PR as your measure for influence you will be missing out on a lot a great blogs and bloggers. While the general population has maintained their ranking some of our better bloggers have been hit by Google. You may want to consider using Tacks and Alexa instead of PR for future campaigns until we implement RealRank.
We know that Google PR does not reflect your actual traffic…
From the IZEARanks.com FAQ–
PageRank is not based on real traffic, but on what Google perceives as the quality of a website as determined by a link rating algorithm and some cloudy rules. The arbitrary and unpredictable nature of this ranking system has left both bloggers and advertisers longing for accurate statistical measure.
In an IZEA Town Hall Meeting on January 24, 2008-
I can promise you that PR will disappear in the future. Timing depends on how fast we wrap SocialSpark, but we will be removing PR from PPP in favor of other data.
There were many, many more disparaging remarks made about PR by IZEA staffers, but I think you get the point. As far as IZEA is concerned, PageRank is an essentially useless metric, the only reason they haven’t gotten rid of it yet is because some of their advertisers demand it, and it will be going the way of the horse and buggy as soon as possible.
So, then can someone explain this screenshot to me?
That’s an opportunity at PayPerPost, created by IZEA to advertise PayPerPost, and it is only available to bloggers with a PageRank of 1 or higher, regardless of the website’s RealRank. If RealRank is so much better than PageRank and IZEA is looking to remove the option to segment blogs by PR, then why are they using it as the only qualifier in their own opps?