The Making Of An Epic Ad
Posted on May 16, 2008
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Difficult is worth doing. So sayeth Honda. And so sayeth my drill sergeant in high school. Both are right.
I cannot encourage you enough to go visit difficultisworthdoing.com via the link above. What you’ll find there is an amazing look at what goes into making an epic advertisement like the latest one for the Honda Accord. We’re talking step by step, day by day with bunches of photos and videos to show you just how much effort something like this takes. It truly is an amazing look at how these things get done.
If a company is willing to go to this much effort just to make a commercial for the telly, then how much do you think they’re willing to put into the making of their flagship car: the Honda Accord? It seems limitless. Honda has always listened to its customers and now they’re instructing they’re advertising companies to do the same and the world is a much richer place for it. In fact, in the series of four ‘teaser’ ads leading up to the debut of the epic ad itself the word “Honda” doesn’t even appear! Check out this first in the series to see what I mean-
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