FiddyP created an amazing WordPress Plugin last year called CommentLuv and it’s been steadily working its way around the blogosphere. Essentially, CommentLuv uses fellow blogger’s RSS feeds to automatically append a link to their latest blog post to any comments they leave on a CommentLuv enabled blog. I installed it here at Philaahzophy about 6 months ago and it’s quickly became my favorite WordPress plug-in.
However, a few months back word slowly started spreading that people who use FeedBurner’s excellent RSS service to serve their feeds may be losing out on the advantages of commenting on CommentLuv enabled blogs. The best post I’ve seen on the topic is Stephen Cronin’s Don’t Let Your CommentLuv Be Stolen Away–
Some people are not taking full advantage of the benefit provided by CommentLuv on DoFollow blogs. They could be improving their PageRank and their position in the SERPs, but instead this is being stolen away.
How? The link for their latest post points to a FeedBurner redirect URL, not to the original post on their site.
This doesn’t stop people getting to the post, as FeedBurner will redirect them to the site. However, it means that the PageRank / SERPs benefits are going to FeedBurner, instead of the commentator’s site. Some of this may be passed on by FeedBurner, or it may not be. It’s not worth the risk.
Fortunately, there’s a simple step one can take to ensure FeedBurner isn’t “stealing” away one of the advantages of the CommentLuv Plugin – simply uncheck the ‘Item Link Clicks’ option within the FeedBurner Stats PRO section of your feed’s control panel at FeedBurner.
Not only will this ensure that you receive link credit in the search engines from CommentLuv’d comments, but it will also make it easier for other people to find the direct link to your post should they so desire. And an awful lot of the ‘promotion’ we tend to do as bloggers is about getting readers back to our site, so why send them to FeedBurner instead?
If you’re not sure if your links are pointing to your blog or your FeedBurner feed, feel free to leave a comment on this post. CommentLuv is enabled so when you reload the page you should see a link to your latest post. Hover over it to see where the link leads.