Yeah, yeah, I know “if you’re not the lead dog, blah blah blah”. But you can’t just start out at the head of the pack. You’ll need some advice, training and guidance along the way. Although I’ve been posting a fair amount about different direct marketing services of late I haven’t really gone into the details of how to handle a successful direct marketing campaign. there’s one very good reason for that: I’m still learning myself. And one of the sites I’ve used for sales leads has recently posted a Top 10 Ways to Boost Direct Marketing Results that is a must read. So head on over to The Lead Dogs and read it yourself!