Nov 102007
 

Innovation occurs on the internet at a much faster pace then it can in the real world because the infrastructure is so much easier to manipulate. Which can you do faster – build a road from your house to a nearby shopping mall or add a link from your website to theirs. Heck you can’t even drive to the mall as quickly as you can add a link to the site. But innovation is still occurring in real world marketing as well, and Martin Worldwide is, as usual, at the front of the pack.
ResponseCom™ is pulls information from U.S. Response and U.S Consumer databases, in order to create a multi-dimensional database to offer over 100 demographic and psychographic different Mailing Lists. If that business babble makes no sense to you don’t worry, you’re not alone. In fact, that’s the very reason you should find a company like Martin Worldwide. They hack their way through all the techno-garbage in order to get you the top quality direct mail lists available today.
I first wrote about Martin in August and ordered a list from them shortly thereafter. At the same time I ordered lists from two other companies and the Martin list was not only somewhat less expensive, but generated a 12% higher response rate as well. I don’t expect to be done with direct mail promotions anytime soon, but at least I no longer need to worry about where I get my mailing lists.

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